InsideAdSense
Showing posts with label Adsense Videos. Show all posts
Showing posts with label Adsense Videos. Show all posts
The new AdSense interface: Greater efficiency
The new AdSense interface: Greater efficiency
We’ve given you a tour and covered the greater insight and control that you get with the new AdSense interface, but we couldn’t end the series without a video about the improvements in account management. The new interface lets you find features and make changes to your account more efficiently than ever. You can also get help when and where you need it with relevant help links customized to the content of each page of the interface.
We hope you learned something with our video series and are continuing to enjoy the new AdSense interface!
Understanding your eCPM (effective cost per thousand impressions):
Understanding your eCPM (effective cost per thousand impressions): Part 1 of 2
“What is eCPM? What affects my eCPM? What can I do to earn a higher eCPM?”
Effective cost per thousand impressions (eCPM) is the amount of revenue you can expect to earn from AdSense for every 1000 impressions shown on your site. Since eCPM helps you measure how well your ads are performing, we often hear questions from publishers about the factors that impact this metric and how it relates to their earnings. If you're using the new interface, you'll see that your reports show RPM (revenue per thousand impressions); RPM is just another term for eCPM, and it's calculated the same way, so we use these two terms interchangeably.
To help provide some clarity, we’re kicking off a two-part video series with more insights into how eCPM is calculated in order to help you maximize earnings. With the help of AdSense optimization specialist, Matthew Carpenter Arevalo, we’ll show you the factors that affect eCPM, how to track user behavior and traffic patterns, and what you can do to improve your website performance.
In the video below, Matthew will introduce you to the basics of how eCPM is calculated and explain how to analyze the causes behind any changes in your eCPM.
If you’d like to learn more about eCPMs visit our Help Center.
Stay tuned for Part 2 to learn what you can do to better understand and optimize your website’s eCPM.
Earn additional revenue from AdSense for search
Earn additional revenue from AdSense for search
Online readers have a very short attention span. You might be able to get users to your content, but what if they can’t quickly find what they’re looking for? That’s why it’s important to make sure that the users who come to your site actually stay there.
The solution is AdSense for search. This free, easy to implement product lets you place a Google search box on your website. It provides an additional layer of interactivity for your users, while helping you generate additional earnings from ads on the customizable search results page.
Here are some of our favorite AdSense for search features:
Site search: Allow users to search directly within your site to find the information they’re looking for without leaving your site.
Vertical search: Allow your users to search across multiple sites you select, including related sites you think users might find relevant or a network of sites that you own.
Keywords: You can use keywords to make search results more relevant to your audience and your site content. For instance, if you own a website about Pilates, you can enter keywords such as “exercise,” “fitness,” “meditation,” and “pilates.” As a result, when a user searches for “equipment,” the ads that appear will be specifically related to Pilates, rather than to any other types of equipment.
Ad location: You can optimize the location of your ads on search result pages. We recommend placing ads at the top and along the right-hand side, as we’ve found that this layout increases visibility and revenue.
Are you ready to give AdSense for search a try? You can find all the information you’ll need to set up AdSense for search here, or watch the video below to learn more!
Understanding your eCPM (effective cost per thousand impressions):
Understanding your eCPM (effective cost per thousand impressions):
Two weeks ago, we shared a brief introduction to the basics of eCPM (aka, RPM), including how it’s calculated and what factors impact it. In the Part 1 video, AdSense optimization specialist Matthew Carpenter-Arevalo discusses key variables you can use to better understand eCPM performance, including CTR (clickthrough rate) and CPC (cost per click).
Today, we’ll go a couple steps further and discuss how user behavior impacts eCPM and show you tools that can help you better understand your users’ traffic patterns.
User behavior refers to how users interact with your site. Generally, there are two types of users:
Return users who continually come back to your site and spend more time engaging with your content
Unique users who are arriving at your site for the first time in search of specific information that your site may or may not have
It’s important to understand the make-up of your audience, because different types of users will interact in different ways with your website.
To track and analyze user behavior to help you make informed decisions about your site, we recommend integrating Google Analytics with your AdSense account, so you can see data at more specific levels and by regions. We also suggest setting up channels to understand how the ads across specific pages on your site are performing.
In Part 2 of this video series, Matthew explains how user behavior affects eCPM and provides helpful tools to further analyze your site’s traffic patterns. Take a look at the video below to learn more:
Thanks for following our two-part 'Understanding your eCPM' series. We hope you found the content useful, and that you now have a better understanding of the factors that influence your eCPM.
Earn additional revenue from AdSense for search
Earn additional revenue from AdSense for search
Online readers have a very short attention span. You might be able to get users to your content, but what if they can’t quickly find what they’re looking for? That’s why it’s important to make sure that the users who come to your site actually stay there.
The solution is AdSense for search. This free, easy to implement product lets you place a Google search box on your website. It provides an additional layer of interactivity for your users, while helping you generate additional earnings from ads on the customizable search results page.
Here are some of our favorite AdSense for search features:
Site search: Allow users to search directly within your site to find the information they’re looking for without leaving your site.
Vertical search: Allow your users to search across multiple sites you select, including related sites you think users might find relevant or a network of sites that you own.
Keywords: You can use keywords to make search results more relevant to your audience and your site content. For instance, if you own a website about Pilates, you can enter keywords such as “exercise,” “fitness,” “meditation,” and “pilates.” As a result, when a user searches for “equipment,” the ads that appear will be specifically related to Pilates, rather than to any other types of equipment.
Ad location: You can optimize the location of your ads on search result pages. We recommend placing ads at the top and along the right-hand side, as we’ve found that this layout increases visibility and revenue.
Are you ready to give AdSense for search a try? You can find all the information you’ll need to set up AdSense for search here, or watch the video below to learn more!
Got 2 minutes? Learn how to allow and block ads
Got 2 minutes? Learn how to allow and block ads
Last week, we walked you through the Performance reports tab of the new AdSense interface. In the final two videos of this series, we wanted to highlight the key controls available in your account so that you’re empowered to make smart decisions about the ads that appear on your site. Take a look at the videos below to learn more about the ad review center and the additional features that enable you to allow and block ads:
We hope you’ve enjoyed our six videos walking you through key activities in your account, and that it has enabled you to be more comfortable with the new AdSense interface. If you haven’t started using the new interface yet, we hope you'll check out these demo videos and give it a try today!
Watch our video to learn how to integrate AdSense ads with your quality content
Watch our video to learn how to integrate AdSense ads with your quality content
Placing additional ad units on your site can have a big impact on your earnings. However, sometimes publishers find it difficult to decide whether an additional ad unit makes sense for their site. We've created a short video below to help you make sure you're following best practices, as outlined on Google’s webmaster guidelines, when placing new ad units on your site.
Ultimately, great content is what will help your site stand out and engage your users. We recommend that you only place ad units on pages that are rich in original content and keep the user experience in mind as you think about where you place your ads. Take a look at the video below for more information!
Placing additional ad units on your site can have a big impact on your earnings. However, sometimes publishers find it difficult to decide whether an additional ad unit makes sense for their site. We've created a short video below to help you make sure you're following best practices, as outlined on Google’s webmaster guidelines, when placing new ad units on your site.
Ultimately, great content is what will help your site stand out and engage your users. We recommend that you only place ad units on pages that are rich in original content and keep the user experience in mind as you think about where you place your ads. Take a look at the video below for more information!
Meet Australian AdSense publishers Tim and Victoria van Brugge
Meet Australian AdSense publishers Tim and Victoria van Brugge
Husband and wife team Tim and Victoria van Brugge run i-do.com.au, an Australian wedding directory. Their original business plan was to sell diamonds online, but in creating the wedding directory to build an audience of potential customers they discovered that media and advertising was an easier business model, and they've never looked back. Recently we sat down with Victoria and Tim to learn about how they use AdSense on their website. Watch this video to learn more.
Husband and wife team Tim and Victoria van Brugge run i-do.com.au, an Australian wedding directory. Their original business plan was to sell diamonds online, but in creating the wedding directory to build an audience of potential customers they discovered that media and advertising was an easier business model, and they've never looked back. Recently we sat down with Victoria and Tim to learn about how they use AdSense on their website. Watch this video to learn more.
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