Earlier today, our Websearch team announced that we now consider the speed
it takes for a website to load when ranking it in Google search results on
google.com. As an AdSense publisher and website owner, you may have
questions about this change, so we'd like to take a minute to give you more details.
This change is part of our efforts to provide the best possible search experience
for our users, as we've found that faster sites create happy users. Our internal studies
show that visitors tend to spend less time on sites that respond slowly, and additional
reasons, we're now taking site speed into account in our search rankings.
Site speed is just one of over 200 signals we use to determine search ranking, and
. In fact, less than 1% of all search queries on google.com are affected by the site speed
signal. We launched this change a few weeks back after rigorous testing. If you haven't
seen much change to your site rankings, then this site speed change possibly did not
impact your site.
In general, a website would have to be particularly slow for its ranking to be affected
We look at the time it takes to load all components of a page that contribute to page
speed, including images, rich media, and Javascript/HTML/CSS code.
AdSense is built to load ads quickly so there's no need to change your AdSense setup
. Even so, we are working to speed up our ads products further. In addition, we also
want to give you some suggestions of things you can do on your side, like enabling
compression for your site, enabling caching of images, JavaScript, and CSS, and
minimizing the size of your JavaScript with Closure Tools.
If you'd like to learn more about speeding up your website, or evaluate your site's speed,
we encourage you to look at Site Performance in Webmaster Tools and try developer tools
way to determine whether your site has been affected is if you've seen a recent change in
